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Slicing Pie: Fund Your Company Without Funds, by Mike Moyer
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Slicing Pie outlines a simple process to get your business started even if you don’t have a lot of cash. In the early days you can use equity to get the things you need to start your company including help, equipment, supplies, rent and even credit.
Slicing Pie explains how to calculate the fair amount of equity to the right people. Learn the tricks of the trade including:
- Calculating a theoretical value of your company
- Assigning value to the various inputs to your business
- What to do when a founder leaves your company
- How to handle equity when you have to fire someone
This unique guide answers the tough questions for budding entrepreneurs and helps make sure they get started on the right foot.
- Sales Rank: #50945 in eBooks
- Published on: 2012-09-04
- Released on: 2012-09-04
- Format: Kindle eBook
About the Author
Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; College Peas, LLC which provides publications and consulting on college admissions; and Trade Show Samurai, LLC a company that teaches trade show exhibitors how to capture lots and lots of leads.
In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.
He has taught entrepreneurship at both Northwestern University and the University of Chicago. Mike is the also the author of How to Make Colleges Want You, College Peas and Trade Show Samurai . He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago.
He lives in Lake Forest, Illinois with his wife, three kids and the Lizard of Oz.
Most helpful customer reviews
32 of 32 people found the following review helpful.
I wish I had this book 10 years ago!
By Ryan McGeary
I found Slicing Pie after reading an introduction about the book and realizing that the partnership dispute scenario that I just went through is unfortunately all too common. Like many, my business partner and I split equity too early during the formation of the company. Things were great until my partner abandoned the company without cause and this left us in an unfortunate battle for how to move forward. I wanted to buy him out, but he demanded a ridiculous amount of money even though the business had almost no revenue yet. This put an immense amount of stress on the business.
I read the entire book in one sitting. Everything resonated with me as I reminisced over the past 7 businesses that I've been part of over the years. Even though the most recent business is the only one where I had a serious partnership dispute, all the past partnerships could have been handled better and more fairly if we had the kind of moral and pie slicing agreements that this book discusses.
I really like the fact that the book distills the most common partnership scenarios down to basic formulas for determining everyone's slice of the pie. I see myself using Slicing Pie as the moral operating agreement for future ventures. It really covers a lot of scenarios in a much more simple way than any other business structure advice that I've heard before.
16 of 16 people found the following review helpful.
Should be mandatory reading for anyone considering doing a startup
By Alex LaPrade
How many companies are screwed from the beginning because of their cap table and giving away equity too easily based on optimistic hopes of the future?
If you're doing a startup, then equity is one of the most important decisions you'll make. It's the lifeblood of startups (from your own personal financial outcome if you're successful to your ability to hire employees). Equity is also a direct reflection of you as a manager. If a VC is trying to get to know you (and what kind of manager you are) after only a couple meetings to decide whether or not to invest in your company and they see how careless you were with doling out stock in your company, their mind is going to immediately jump to thinking how careless are you going to be when you have millions of their investment dollars at your disposal.
The fact of the matter is that 1 in 4 Y Combinator founders in the last batch (S2012) had a breakup. If the most successful accelerator in the world is going through founder breakups at that rate, then there's just as high (25%) of a chance of you going through a founder breakup (and most likely the odds are higher).
That is where Slicing Pie comes in. Mike lays out a framework for a dynamic equity split where stock is automatically adjusted on a sliding scale based on contributors of all the 'grunts'. You may make up your own principles or adjust some of the numbers in his proposed framework, but this is by far the best guide I've come across to systematically divide equity fairly.
Seriously, this book will pay for itself many times over if it just prevents just one squabble over equity or co-founder renegotiation. It should be mandatory reading for anyone even remotely thinking about doing a startup.
3 of 3 people found the following review helpful.
Freaking awesome! Buy now, change your life, business, community
By Damon Overboe
I could be better about giving out praise. Ask anyone in my life, whether friend, family, or coworker, and they tell you that I keep almost all of those positive thoughts I have for those around me tucked way down.
And so when I write a gushing review, you know that it's 5*.
Simply put: I don't want to do business with anyone who doesn't see the merit in the model this book lays down. The relationships I have, in and out of business, are all built on fairness and trust. This exemplifies that and for me sets a standard of how we should all behave and treat each other.
Hopping off the soapbox and getting back to praising the book, Mike has very cleverly wrapped a model around trust, respect, and fairness. This book outlines that very well and help you put a fair plan in place for building a company. It doesn't demystify the whole valuation of a company, it simply fixes the problem that startups face.
It establishes ground rules and a model on how a business should be built around trust, respect, and fairness. It gets all of the other nonsense out of the way so you can get down to being a 'trep and rocking the world.
Moreover, the book is very well written. Mike gives the right amount of detail and back stories to explain the model. But he also does an excellent job of summarizing it so you can go back to the information for memory joggers. There are also helpful downloads that you can easily reference.
In summary, buy now, change your life, business, community, and hopefully world.
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