PDF Ebook The Art of Choosing, by Sheena Iyengar
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The Art of Choosing, by Sheena Iyengar
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
- Sales Rank: #42259 in Books
- Published on: 2011-03-09
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x 1.00" w x 5.25" l, .66 pounds
- Binding: Paperback
- 368 pages
From Publishers Weekly
Iyengar's inquiry into choice—why we value it, how we make it, and why it matters—is poorly served by this choppy reading. The cross-cultural study featuring the author's own research emphasizes how crucial is the perception of choice to our mental and physical health, and is filled with the sort of chatty asides to the listener that would recommend it for an audio version. Unfortunately, Orlagh Cassidy reads with a jarring pacing and emphasis, which makes minor points sound portentous, and the pedantic quality and singsong cadence give her the air of a primary school teacher. Her tongue trips on Hindi and Punjabi words (and even on the author's name)—which make the book's many autobiographical sections ring false. A Twelve hardcover (Reviews, Jan. 18). (Mar.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Prominent social psychologist Iyengar begins her unique and invigorating study of choice by telling the story of a man who survived for 76 days stranded alone in the middle of the ocean. He chose to live, Iyengar tells us, just as she has chosen not to let her blindness keep her from conducting prodigious research and intrepid experiments. Iyengar exponentially expands our understanding of the central role choice plays in the lives of animals and humans in a rapid-fire, many-faceted, and original inquiry that is at once personable and commanding. She explains our “biological need for choice and control,” the decision process, and the myriad influences that dictate everything from purchasing choices to career moves, voting, medical decisions, and marriage. The daughter of Sikh immigrants from India, Iyengar is particularly astute in her globally significant analysis of the striking differences between how Americans and Asians make decisions. Much of this eye-opening anatomy of choice focuses on consumerism, a lively, revealing arena, but Iyengar’s high-voltage curiosity and penetrating insights are far more valuable when applied to deeper matters of existence. --Donna Seaman
Review
"No one asks better questions, or comes up with more intriguing answers."―Malcolm Gladwell
"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to."―Atul Gawande, author of Better and Complications
Most helpful customer reviews
1 of 1 people found the following review helpful.
Too much choice
By Sam
Sheena Iyengar showed--famously--that six jam choices are better than 24. Her research led to companies all over the world cutting their product lines and--counter-intuitively--boosting profits. Trader Joe's owes Iyengar a great debt. It carries about one-tenth of the jam choices, but I always leave buying at least a couple jars.
Iyengar also delves into the cultural differences that distinguish Americans from the Eastern world. Like Jonathan Haidt in The Righteous Mind: Why Good People Are Divided by Politics and Religion, Iyengar shows how Americans are culturally different, much different. Here, Iyengar writes about Americans value liberty and freedom of choice. A Japanese toddler will perform better on a puzzle, for example, if told that her mother picked the puzzle to solve. By contrast, an American toddler will ask incredulously, "Really? You asked my mom to pick?" Reviewing the preferences for domains for choice, Iyengar concludes, "Americans desired personal choice in four times as many domains of life as did the Japanese."
We should take heed of the simple truth that, as Iyengar recounts over and over, with more choice comes more regret. Followers of fundamentalist faiths are the happiest because, as Iyengar writes, "The presence of so many rules didn't debilitate people; instead, it seemed to empower them. Many of their choices were taken away, and yet they experienced a sense of control over their lives." Unitarians and atheists are the most susceptible to pessimism and depression, she finds. Collectivist cultures might value familial duty to the detriment of choice, so much so that children are asked to enter into arranged marriages. But it turns out, Iyengar shows, that arranged marriages usually have better outcomes than love-based ones.
Iyengar saves the best parts of the book for the end. There, she writes more like an old friend, giving the reader sage advice gained from time, on how to make better decisions on all things big and small. For big decisions, get some help. "We frequently look to sources of authority and expertise to alleviate the burden of a difficult decision--finding someone who tells us that we went the right way in a tough bind can go a long way toward making us feel better about it, even if the actual outcome remains unchanged," she writes. And you'll make better choices--and leave yourself with less regret--if you remind yourself of your most deeply committed principles. "The key is to recognize--to return to the words of de Tocqueville--that in order to "hold fast" to something, one must allow oneself to be held to something," Iyengar advises. "That commitment may be one of the hardest things to practice in a world of so much choice.""
And what about a grander goal, more important than choosing the best flat-screen? To lead a better life, Iyengar counsels us to define our narrative. Use a simple exercise: "Write three versions of the story of your life (or a particular period in your life), looking in turn through the lenses of destiny, chance, and choice. Which of these versions is most motivating for you? Which one encourages you to try harder, push further, reach higher? Which emphasizes that you have the power to go from where you are today to where you want to be tomorrow?"
A lot of what Iyengar writes is described elsewhere in this genre, both in the best-seller from Iyengar's former mentor, Thinking, Fast and Slow, and in a more Malcolm Gladwell-ish format in How We Decide. But I got the impression while reading Iyengar's book that she earnestly wants to help her readers make better choices and lead better lives. Her book is not just academic pursuit, but a gift of knowledge from someone that knows so much about her field that she can't help but share it with us.
0 of 0 people found the following review helpful.
This was a great read! In The Art of Choosing
By Michael Liang
This was a great read! In The Art of Choosing, Professor Sheena Iyengar provides a comprehensive overview of the many aspects of choice, ranging from the role of choice in culture to elucidating the factors that affect our decisions. Iyengar identifies the systems behind decision making and proposes methods to reduce stress while making choices. Psychology of choice permeates nearly all aspects of daily life as our choices shape and define our identities.
0 of 0 people found the following review helpful.
Interesting and worth while
By R. Lee Holz
The Art of Choosing is an interesting, entertaining and useful book. It focuses heavily on the psychology of making choices and psychological effects of being faced with and making choices. This focus is understandable because the author is a psychologist. However, she also examines the biological, sociological, economic and political aspects of choosing. The book is practical rather than philosophical in its approach and purpose. However, profound philosophical and theological premises underlie the work. Author Iyvengar says on more than one occasion that the course of one's life is determined by chance, destiny and choices. Unfortunately, she never examines the first two elements. Her inclusion of destiny may or may not have something to do with her Indian background. Some western readers might argue whether there is any such thing as destiny (karma?). More importantly assuming we have any real ability to make choices assumes free will, one of the most fundamental of theological and philosophical issues. The nature of chance is also unexamined. Some of us would argue, on scientific grounds, that randomness is built in the very nature and foundations of the universe, of reality, and that the interaction of chance and the limitations it places on choice and what the tension between these elements means for a coherent world view are questions worth exploring in any discussion of choice and choosing.
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